Swiss
basic.
High-quality organic natural cosmetics
This brand quickly established itself in the Swiss Romandy market by offering high-quality organic natural cosmetics. Their flagship deodorant, the classik, became a go-to alternative to conventional deodorants, now further enhanced by their collaboration with KIIMA.
360° certification
The brand stands out with its 100% natural formulations and ethical commitment. All products are vegan, cruelty-free, and certified by PeTA. The Slow Cosmétique label highlights their sustainable approach, while the Ecocert Cosmos Organic certification affirms their dedication to eco-friendly and organic beauty.
Story
Founded in 2017 by Raluka and Sébastien, a young couple, basic. is the result of their passion for natural cosmetics. In their workshop, located in the heart of the Pontaise neighborhood in Lausanne, they create products that reflect authenticity and simplicity while celebrating natural beauty.
