A Deep Dive into Sustainable Innovation

KIIMA had the honor of participating in What's Next Paris, an unmissable event that blends fashion, beauty, and innovation. This exchange platform allowed us to discover major trends, explore the European market, and refine our vision for the future. But what did we take away from this experience? Let's dive into the behind-the-scenes of the event.

1. What was the biggest surprise or discovery at the event?

One of the standout discoveries was a brand that is reinventing daily sun protection. They offer innovative products tailored to modern beauty routines, combining practicality, high protection, and sensory appeal. Their approach highlights effective solutions against the harmful effects of blue light and pollution, issues that are still underexplored but crucial for skin health.

This innovation shows how brands are finding ways to make technical products more accessible and integrated into daily habits—an inspiring parallel for our work at KIIMA.

2. Was there a highlight or anecdote that reflects the KIIMA DNA?

The excitement from visitors about our reusable applicator was truly inspiring. Many people, especially industry professionals, shared how our product addresses a growing awareness: the need to adopt sustainable daily habits.

A standout moment was a conversation with a leader from a cosmetics brand who emphasized the importance of products that are not only sustainable but also functional and beautifully designed. This reinforced our mission to create solutions that combine innovation and ease of use to inspire tangible changes in consumption.

3. What are the major trends emerging from the event?

The dominant trend identified is undoubtedly the refillable and multifunctional approach, now a standard for committed brands. Notable examples include:

• An Austrian company offering multifunctional natural cosmetics with recyclable packaging, blending sustainability and elegance.
• An innovative French brand offering refillable niche perfumes, with screwable glass bottles and eco-friendly refills, incorporating green biotechnology and the absence of petrochemicals for a unique olfactory experience.

This shift confirms that sustainability is no longer a choice, but an increasing consumer demand.

4. Why could France be the next step for KIIMA?

France represents a strategic opportunity for KIIMA, with strong growth in demand for eco-friendly products. Consumer awareness and regulations encouraging waste reduction are accelerating the adoption of reusable and refillable solutions. By combining our zero-waste approach with local collaborations and targeted campaigns, we have all the tools to establish ourselves as a reference in sustainable beauty.