The year-end holidays are a crucial time for businesses, offering both commercial opportunities and logistical challenges. For KIIMA, it's also a chance to showcase our commitment to sustainability and the environment. This article outlines how KIIMA prepares for the holiday season as an eco-responsible Quebec-based company. And you, how do you prepare for the holidays? Comment on the article—we’d love to hear from you!

 

Planning Ahead 🗓️

We try to anticipate everything (as much as possible)! Planning is essential to avoid last-minute stress. We start preparing our marketing campaigns, promotions, and inventory months in advance. This includes:

• Demand forecasting: By calculating the average basket value, among other things, we estimate the number of upcoming orders.
• Stock management: Whenever possible, our team analyzes past sales trends to estimate stock needs. We also ensure we have enough of the most popular products.
• Marketing campaigns: The marketing team plans its advertising campaigns and promotions creatively. We use various tools: social media, newsletters, and partnerships to reach multiple audiences.

Highlighting Our Values 🌏

As you probably already know, consumers are increasingly concerned with eco-friendly practices. We use the holiday season to showcase our initiatives. Of course, we do this year-round, but why not give it an extra push!
By maintaining transparency, we use our communication channels to share our initiatives and tailor them to the reality of our customers and the season.
We also take this opportunity to tell the story behind our products, how they’re made, and highlight the people who contribute to KIIMA’s development. It’s a time for full gratitude.

Enhancing the Customer Experience 💚

During the holidays, an exceptional customer experience can make all the difference. With increased traffic, it’s also the perfect time to identify areas for improvement and take action.

• Responsive customer service: Our customer service team is ready to handle the surge in inquiries and orders.
• Subscriptions: Our loyal customers are rewarded with special offers or discounts, encouraging repeat purchases and strengthening relationships.

Preparing the Team 🍎

A well-prepared team is essential for a successful holiday season. We ensure employees are knowledgeable about our products, values, and procedures. Our team also takes the opportunity to organize team-building activities to strengthen cohesion. It’s a motivation boost!

Preparing for the holiday season as an eco-responsible, Quebec-based business requires planning, commitment, and close attention to detail. By highlighting our values, supporting the local economy, and providing a great customer experience, we aim to turn this time into a growth opportunity. Happy holidays and good luck with your preparations!