KIIMA shared the spotlight in this URBANIA article! How did we go viral before even launching our products?
URBANIA, an independent Montreal-based media since 2003 (and in France since 2020), provides a bold perspective on popular culture and society. Through the web, magazine, podcasts, TV series, and events, URBANIA celebrates the extraordinary in the ordinary, sharing authentic stories and innovative ideas.
Jumping into entrepreneurship is a bit like jumping out of a plane without knowing if the parachute will open. Sometimes, the parachute opens faster than expected, and the wind is in your favor. Going viral before delivering a single product? That's the dream KIIMA was able to realize, but it comes with unique challenges.
